entrepreneur black community - EPRN Shows - Exquisite Podcast Radio Network
2024-03-28T16:29:00Z
https://exquisitepodcastradionetwork.ning.com/shows/feed/tag/entrepreneur+black+community
Show 111 Featuring Ellopuppet.com Founder Kierra Mitchner
https://exquisitepodcastradionetwork.ning.com/shows/show-111-featuring-ellopuppet-com-founder-kierra-mitchner
2022-03-19T12:00:00.000Z
2022-03-19T12:00:00.000Z
Revealing Better Results
https://exquisitepodcastradionetwork.ning.com/members/RevealingBetterResults
<div><img src="https://storage.ning.com/topology/rest/1.0/file/get/10220436276?profile=RESIZE_400x&width=400"></div><div><p style="text-align:center;"><a href="{{#staticFileLink}}10220510872,RESIZE_400x{{/staticFileLink}}"><img class="align-center" src="{{#staticFileLink}}10220510872,RESIZE_400x{{/staticFileLink}}" width="322" alt="10220510872?profile=RESIZE_400x" /></a></p><p style="text-align:center;"><span style="font-size:12pt;"><strong>Featuring Ellopuppet.com Founder Kierra Mitchner</strong></span></p><p style="text-align:center;"><span style="font-size:14pt;"><strong>[<a href="https://cldup.com/DR2Akn-9fL.mp3" target="_blank">Listen Here</a>]</strong></span></p><p style="text-align:center;">Presented By</p><p style="text-align:center;"><a href="http://app.eprn.us" target="_blank">Exquisite Podcast Radio Network</a></p><p style="text-align:center;">Sponsored By</p><p style="text-align:center;"><strong><a href="http://ellopuppet.com" target="_blank">Ellopuppet.com</a> and <a href="http://www.Blackstarfundlllp.com" target="_blank">Blackstarfundlllp.com</a></strong></p><p style="text-align:center;"> </p><p style="text-align:center;"> </p><p style="text-align:center;">Abbreviated Audio Transcript</p><div class="transcript-text__p"><p style="text-align:center;"><span>thanks</span> <span>for</span> <span>tuning</span> <span>into</span> <span>another</span> <span>revealing</span> <span>better</span> <span>results</span><span>.</span> <span>And</span> <span>this</span> <span>is</span> <span>show</span> <span>number</span> <span>111</span> <span>and</span> <span>11</span><span>.</span> <span>And</span> <span>I'm</span> <span>your</span> <span>host</span> <span>garland</span><span>.</span> <span>del</span> <span>mclaughlin</span><span>,</span> <span>also</span> <span>known</span> <span>as</span> <span>the</span> <span>consulting</span> <span>guy</span> <span>in</span> <span>today's</span> <span>show</span><span>,</span></p></div><div class="transcript-text__p" style="text-align:center;"><p class="small">00:30</p><p><span>was</span> <span>being</span> <span>brought</span> <span>to</span> <span>listeners</span> <span>in</span> <span>part</span> <span>by</span> <span>exquisite</span> <span>podcast</span> <span>radio</span> <span>network</span><span>.</span> <span>And</span> <span>sponsored</span> <span>by</span> <span>yellow</span> <span>puppet</span> <span>l</span> <span>O</span> <span>puppet</span> <span>dot</span> <span>com</span> <span>e</span> <span>L</span> <span>L</span> <span>O</span> <span>puppet</span> <span>dot</span> <span>com</span><span>,</span></p></div><div class="transcript-text__p" style="text-align:center;"><p class="small">00:43</p><p><span>and</span> <span>black</span> <span>star</span> <span>fund</span><span>,</span> <span>triple</span> <span>lp</span><span>.</span> <span>And</span> <span>for</span> <span>the</span> <span>listeners</span> <span>out</span> <span>there</span><span>,</span> <span>remember</span> <span>to</span> <span>follow</span> <span>share</span> <span>and</span> <span>lycos</span> <span>on</span> <span>your</span> <span>social</span> <span>media</span> <span>platforms</span> <span>where</span> <span>you</span> <span>hear</span> <span>us</span> <span>and</span> <span>all</span> <span>the</span> <span>exquisite</span> <span>podcast</span><span>,</span></p></div><div class="transcript-text__p" style="text-align:center;"><p class="small">00:56</p><p><span>radio</span> <span>networks</span> <span>show</span> <span>and</span> <span>on</span> <span>revealing</span> <span>better</span> <span>results</span><span>.</span> <span>We</span> <span>like</span> <span>to</span> <span>get</span> <span>involved</span> <span>by</span> <span>helping</span> <span>entrepreneurs</span> <span>and</span> <span>community</span> <span>leaders</span> <span>in</span> <span>small</span> <span>businesses</span> <span>reach</span> <span>their</span> <span>goals</span> <span>by</span> <span>strategic</span> <span>li</span><span>,</span> <span>consulting</span> <span>them</span> <span>with</span> <span>podcast</span> <span>services</span><span>.</span></p></div><div class="transcript-text__p" style="text-align:center;"><p class="small">01:17</p><p><span>And</span> <span>today</span> <span>we</span> <span>have</span> <span>a</span> <span>special</span> <span>guest</span> <span>on</span> <span>revealing</span> <span>better</span> <span>results</span> <span>with</span> <span>us</span><span>.</span> <span>We</span> <span>have</span> <span>Ms</span><span>.</span> <span>kyra</span> <span>mitch</span><span>,</span> <span>nor</span> <span>on</span> <span>the</span> <span>line</span> <span>with</span> <span>us</span> <span>today</span><span>,</span> <span>and</span> <span>she's</span> <span>a</span> <span>florida</span> <span>a</span> <span>and</span> <span>m</span> <span>graduate</span> <span>in</span> <span>a</span> <span>strategic</span> <span>accountant</span><span>.</span></p></div><div class="transcript-text__p" style="text-align:center;"><p class="small">01:31</p><p><span>And</span> <span>she's</span> <span>also</span> <span>the</span> <span>only</span> <span>founding</span> <span>she</span> <span>foundational</span> <span>black</span> <span>american</span> <span>woman</span> <span>with</span> <span>their</span> <span>own</span> <span>children's</span> <span>diaper</span> <span>line</span> <span>of</span> <span>products</span> <span>and</span> <span>accessories</span><span>.</span> <span>Now</span> <span>welcome</span> <span>to</span> <span>revealing</span> <span>better</span> <span>results</span><span>.</span> <span>kyra</span><span>,</span></p></div><div class="transcript-text__p" style="text-align:center;"><p class="small">01:44</p><p><span>how's</span><span>,</span> <span>how's</span> <span>the</span> <span>baby</span> <span>diaper</span> <span>business</span> <span>st</span><span>.</span> <span>You</span> <span>these</span> <span>days</span><span>?</span> <span>Well</span><span>,</span> <span>it</span> <span>is</span> <span>a</span> <span>very</span> <span>competitive</span> <span>industry</span><span>,</span> <span>but</span> <span>nonetheless</span><span>,</span> <span>there</span> <span>is</span> <span>space</span> <span>and</span> <span>room</span> <span>to</span> <span>grow</span><span>.</span></p></div><div class="transcript-text__p" style="text-align:center;"><p class="small">01:59</p><p><span>But</span> <span>thank</span> <span>you</span> <span>God</span><span>,</span> <span>of</span> <span>having</span> <span>me</span> <span>truly</span> <span>honored</span> <span>and</span> <span>I</span> <span>do</span> <span>not</span> <span>take</span> <span>this</span> <span>opportunity</span> <span>lightly</span><span>.</span> <span>So</span> <span>let's</span> <span>get</span> <span>into</span> <span>it</span><span>.</span> <span>Ok</span><span>.</span> <span>Ok</span><span>.</span> <span>Well</span><span>,</span></p></div><div class="transcript-text__p" style="text-align:center;"><p class="small">02:11</p><p><span>what</span> <span>inspired</span> <span>you</span> <span>to</span> <span>get</span> <span>into</span> <span>the</span> <span>type</span> <span>of</span> <span>business</span> <span>in</span> <span>particular</span><span>,</span> <span>you</span> <span>know</span><span>,</span> <span>just</span> <span>share</span> <span>some</span> <span>stories</span> <span>with</span> <span>one</span> <span>of</span> <span>the</span> <span>lead</span><span>.</span> <span>So</span> <span>I</span> <span>can</span><span>,</span> <span>I'll</span> <span>do</span> <span>a</span> <span>timeline</span> <span>here</span><span>.</span></p></div><div class="transcript-text__p" style="text-align:center;"><p class="small">02:24</p><p><span>So</span> <span>the</span> <span>pen</span> <span>to</span> <span>me</span><span>,</span> <span>so</span> <span>2021</span><span>.</span> <span>Excuse</span> <span>me</span><span>,</span> <span>2020</span><span>.</span> <span>I</span> <span>got</span> <span>sent</span> <span>home</span> <span>to</span> <span>work</span> <span>to</span> <span>work</span> <span>from</span> <span>home</span> <span>and</span> <span>which</span> <span>was</span> <span>a</span> <span>blessing</span> <span>for</span> <span>me</span><span>.</span></p></div><div class="transcript-text__p" style="text-align:center;"><p class="small">02:38</p><p><span>I</span> <span>got</span> <span>to</span> <span>spend</span> <span>more</span> <span>time</span> <span>with</span> <span>my</span> <span>daughter</span> <span>and</span> <span>bond</span><span>.</span> <span>And</span> <span>then</span> <span>also</span> <span>just</span> <span>kind</span> <span>of</span> <span>reflect</span> <span>on</span> <span>my</span> <span>family</span> <span>matters</span><span>.</span> <span>I</span> <span>am</span> <span>a</span> <span>single</span> <span>mom</span> <span>and</span> <span>you</span> <span>know</span><span>,</span></p></div><div class="transcript-text__p" style="text-align:center;"><p class="small">02:53</p><p><span>it</span> <span>just</span><span>,</span> <span>it</span> <span>just</span> <span>gave</span> <span>me</span> <span>time</span> <span>to</span> <span>really</span> <span>reflect</span> <span>on</span> <span>how</span> <span>I</span> <span>got</span> <span>to</span> <span>where</span> <span>I</span> <span>was</span> <span>in</span> <span>to</span><span>,</span> <span>you</span> <span>know</span><span>,</span> <span>kind</span> <span>of</span> <span>rearrange</span> <span>some</span> <span>things</span> <span>and</span><span>,</span></p></div><div class="transcript-text__p" style="text-align:center;"><p class="small">03:04</p><p><span>and</span> <span>put</span> <span>me</span> <span>and</span> <span>my</span> <span>daughter</span> <span>in</span> <span>a</span><span>,</span> <span>in</span> <span>a</span> <span>better</span> <span>position</span><span>.</span> <span>But</span> <span>that</span><span>,</span> <span>you</span> <span>know</span><span>,</span> <span>but</span> <span>that</span> <span>was</span> <span>one</span> <span>thing</span><span>.</span> <span>But</span> <span>as</span> <span>we</span> <span>move</span> <span>on</span> <span>to</span> <span>the</span> <span>middle</span> <span>of</span> <span>the</span> <span>year</span><span>,</span></p></div><div class="transcript-text__p" style="text-align:center;"><p class="small">03:12</p><p><span>you</span> <span>know</span><span>,</span> <span>the</span> <span>unfortunate</span> <span>an</span> <span>untimely</span> <span>death</span> <span>of</span> <span>george</span> <span>florida</span> <span>murder</span><span>,</span> <span>i</span> <span>should</span> <span>say</span><span>,</span> <span>happened</span><span>.</span> <span>And</span> <span>I</span> <span>was</span><span>,</span> <span>I</span> <span>was</span> <span>pretty</span> <span>much</span> <span>triggered</span> <span>at</span> <span>this</span> <span>point</span> <span>because</span><span>,</span></p></div><div class="transcript-text__p" style="text-align:center;"><p class="small">03:26</p><p><span>you</span> <span>know</span><span>,</span> <span>of</span> <span>all</span> <span>of</span> <span>the</span> <span>unjust</span><span>,</span> <span>you</span> <span>know</span><span>,</span> <span>police</span> <span>killing</span> <span>of</span> <span>our</span> <span>brothers</span><span>,</span> <span>our</span> <span>fathers</span> <span>in</span> <span>the</span> <span>black</span> <span>community</span><span>.</span> <span>You</span> <span>know</span><span>,</span> <span>and</span> <span>I'm</span> <span>in</span> <span>a</span><span>,</span></p></div><div class="transcript-text__p" style="text-align:center;"><p class="small">03:37</p><p><span>I</span> <span>live</span> <span>in</span> <span>the</span> <span>city</span> <span>where</span><span>,</span> <span>you</span> <span>know</span><span>,</span> <span>treyvon</span> <span>was</span> <span>murdered</span><span>.</span> <span>The</span> <span>emotions</span> <span>running</span> <span>high</span> <span>at</span> <span>this</span> <span>point</span><span>.</span> <span>I</span> <span>didn't</span> <span>like</span> <span>what</span> <span>they</span> <span>were</span> <span>staying</span><span>,</span> <span>especially</span> <span>when</span> <span>I</span> <span>found</span> <span>out</span> <span>that</span> <span>george</span> <span>floyd</span> <span>was</span> <span>a</span> <span>father</span><span>.</span></p></div><div class="transcript-text__p" style="text-align:center;"><p class="small">03:50</p><p><span>And</span><span>,</span> <span>you</span> <span>know</span><span>,</span> <span>I</span> <span>could</span> <span>think</span> <span>about</span> <span>was</span><span>,</span> <span>you</span> <span>know</span><span>,</span> <span>his</span> <span>daughter</span> <span>not</span> <span>coming</span> <span>home</span> <span>to</span> <span>a</span> <span>father</span> <span>and</span> <span>I'm</span> <span>like</span><span>,</span> <span>well</span><span>,</span> <span>it</span> <span>could</span> <span>be</span> <span>me</span><span>,</span></p></div><div class="transcript-text__p" style="text-align:center;"><p class="small">03:58</p><p><span>you</span> <span>know</span><span>,</span> <span>I</span> <span>could</span> <span>have</span> <span>made</span><span>,</span> <span>it</span> <span>could</span> <span>happen</span> <span>to</span> <span>my</span> <span>child</span> <span>products</span><span>.</span> <span>So</span> <span>I</span> <span>was</span> <span>like</span><span>,</span> <span>man</span><span>,</span> <span>I</span> <span>really</span> <span>want</span> <span>it</span> <span>to</span> <span>create</span> <span>a</span> <span>brand</span> <span>that</span> <span>one</span> <span>for</span> <span>takes</span> <span>families</span> <span>in</span> <span>particularly</span> <span>or</span> <span>1st</span> <span>black</span> <span>families</span><span>.</span></p></div><div class="transcript-text__p" style="text-align:center;"><p class="small">04:13</p><p><span>And</span> <span>so</span> <span>would</span> <span>that</span> <span>send</span> <span>to</span> <span>me</span> <span>by</span> <span>the</span> <span>end</span> <span>of</span> <span>the</span> <span>that's</span> <span>when</span> <span>I</span> <span>started</span> <span>to</span><span>,</span> <span>you</span> <span>know</span><span>,</span> <span>pick</span> <span>the</span> <span>business</span> <span>name</span><span>,</span> <span>do</span> <span>the</span> <span>research</span><span>,</span> <span>but</span> <span>by</span> <span>the</span> <span>end</span> <span>of</span> <span>2020</span> <span>we</span> <span>found</span> <span>out</span> <span>like</span> <span>who</span> <span>was</span> <span>really</span> <span>disproportionately</span> <span>affected</span> <span>right</span> <span>during</span> <span>the</span> <span>pandemic</span><span>.</span></p></div><div class="transcript-text__p" style="text-align:center;"><p class="small">04:30</p><p><span>So</span> <span>it</span> <span>was</span> <span>women</span> <span>and</span> <span>then</span> <span>it</span> <span>was</span> <span>women</span> <span>of</span> <span>color</span><span>,</span> <span>black</span> <span>community</span> <span>we</span><span>,</span> <span>we</span> <span>were</span> <span>just</span> <span>going</span> <span>through</span> <span>it</span> <span>at</span> <span>this</span> <span>point</span><span>.</span> <span>And</span> <span>so</span><span>,</span> <span>you</span> <span>know</span><span>,</span></p></div><div class="transcript-text__p" style="text-align:center;"><p class="small">04:44</p><p><span>I</span> <span>was</span> <span>moved</span> <span>by</span> <span>a</span> <span>you</span> <span>tube</span> <span>video</span> <span>where</span> <span>a</span> <span>mother</span> <span>went</span> <span>into</span> <span>walmart</span> <span>to</span> <span>the</span> <span>and</span> <span>the</span> <span>shell</span><span>.</span> <span>I've</span> <span>never</span> <span>seen</span> <span>the</span> <span>show</span><span>.</span> <span>No</span> <span>one</span> <span>has</span> <span>ever</span> <span>seen</span> <span>the</span> <span>shelves</span> <span>that</span> <span>empty</span><span>.</span></p></div><div class="transcript-text__p" style="text-align:center;"><p class="small">04:59</p><p><span>Right</span><span>.</span> <span>I</span> <span>mean</span><span>,</span> <span>it</span> <span>was</span> <span>the</span> <span>size</span> <span>that</span> <span>she</span> <span>wanted</span> <span>to</span> <span>buy</span><span>.</span> <span>She</span> <span>couldn't</span> <span>buy</span> <span>and</span> <span>you</span> <span>know</span><span>,</span> <span>so</span> <span>this</span> <span>was</span> <span>widespread</span><span>,</span> <span>right</span><span>?</span> <span>Because</span> <span>if</span> <span>you</span> <span>have</span> <span>the</span> <span>money</span><span>,</span></p></div><div class="transcript-text__p" style="text-align:center;"><p class="small">05:08</p><p><span>you're</span> <span>going</span> <span>to</span> <span>panic</span> <span>by</span> <span>and</span> <span>you're</span> <span>going</span> <span>to</span> <span>stock</span> <span>up</span><span>,</span> <span>right</span><span>?</span> <span>But</span> <span>for</span> <span>those</span> <span>who</span> <span>don't</span> <span>have</span> <span>that</span> <span>money</span><span>,</span> <span>you</span> <span>know</span><span>,</span> <span>they</span> <span>were</span> <span>left</span> <span>to</span> <span>either</span> <span>buy</span> <span>diaper</span> <span>that</span> <span>was</span> <span>too</span> <span>small</span><span>,</span></p></div><div class="transcript-text__p" style="text-align:center;"><p class="small">05:18</p><p><span>too</span> <span>big</span><span>,</span> <span>or</span> <span>it's</span> <span>been</span> <span>more</span> <span>of</span> <span>their</span> <span>budget</span> <span>then</span> <span>they</span> <span>needed</span> <span>to</span> <span>write</span> <span>and</span> <span>maybe</span> <span>use</span> <span>a</span> <span>brand</span> <span>that</span> <span>necessarily</span> <span>didn't</span> <span>work</span> <span>right</span> <span>for</span> <span>their</span> <span>beta</span><span>.</span> <span>We're</span> <span>talking</span> <span>about</span> <span>the</span> <span>brand</span><span>,</span></p></div><div class="transcript-text__p" style="text-align:center;"><p class="small">05:29</p><p><span>you</span> <span>know</span> <span>what</span><span>,</span> <span>you</span> <span>know</span><span>,</span> <span>and</span> <span>take</span> <span>up</span> <span>most</span> <span>of</span> <span>the</span><span>,</span> <span>you</span> <span>know</span><span>,</span> <span>most</span> <span>of</span> <span>the</span><span>,</span> <span>the</span> <span>shelf</span> <span>space</span> <span>in</span> <span>retail</span><span>.</span> <span>So</span> <span>with</span> <span>that</span> <span>being</span> <span>said</span><span>,</span></p></div><div class="transcript-text__p" style="text-align:center;"><p class="small">05:37</p><p><span>I</span> <span>was</span> <span>like</span><span>,</span> <span>you</span> <span>know</span><span>,</span> <span>you</span> <span>know</span><span>,</span> <span>we</span> <span>need</span> <span>brands</span> <span>that</span> <span>are</span> <span>connected</span> <span>with</span> <span>the</span> <span>community</span><span>,</span> <span>right</span><span>?</span> <span>Because</span> <span>honestly</span><span>,</span> <span>should</span> <span>never</span> <span>happen</span><span>,</span> <span>your</span> <span>1000000000</span> <span>dollar</span> <span>company</span> <span>industry</span><span>.</span></p></div><div class="transcript-text__p" style="text-align:center;"><p class="small">05:49</p><p><span>Right</span><span>.</span> <span>And</span> <span>you</span> <span>run</span> <span>out</span> <span>of</span> <span>product</span> <span>or</span> <span>you</span> <span>know</span><span>,</span> <span>your</span> <span>customers</span><span>,</span> <span>some</span> <span>of</span> <span>your</span> <span>customers</span> <span>are</span> <span>disproportionately</span> <span>affected</span> <span>and</span> <span>you're</span> <span>not</span> <span>doing</span> <span>them</span> <span>hand</span> <span>right</span><span>.</span> <span>It's</span> <span>never</span> <span>right</span><span>.</span></p></div><div class="transcript-text__p" style="text-align:center;"><p class="small">06:01</p><p><span>It</span> <span>should</span> <span>be</span> <span>on</span> <span>your</span> <span>heart</span><span>.</span> <span>You</span> <span>should</span> <span>be</span> <span>your</span> <span>mission</span><span>,</span> <span>right</span><span>?</span> <span>So</span> <span>I</span> <span>want</span> <span>it</span> <span>to</span><span>,</span> <span>you</span> <span>know</span><span>,</span> <span>not</span> <span>only</span> <span>provide</span> <span>you</span> <span>know</span><span>,</span> <span>affordable</span> <span>and</span> <span>provide</span> <span>access</span> <span>to</span> <span>quality</span> <span>good</span><span>.</span></p></div><div class="transcript-text__p" style="text-align:center;"><p class="small">06:14</p><p><span>But</span> <span>also</span> <span>want</span> <span>it</span> <span>to</span> <span>be</span> <span>a</span> <span>brand</span> <span>cares</span><span>,</span> <span>right</span><span>?</span> <span>That</span> <span>serves</span><span>.</span> <span>So</span><span>,</span> <span>but</span> <span>that's</span> <span>what</span> <span>inspired</span> <span>me</span> <span>to</span><span>,</span> <span>to</span> <span>really</span> <span>move</span> <span>forward</span> <span>and</span> <span>really</span> <span>be</span> <span>connected</span> <span>with</span> <span>the</span> <span>what</span> <span>the</span> <span>community</span> <span>and</span> <span>the</span> <span>needs</span> <span>of</span> <span>the</span> <span>community</span><span>.</span></p></div><div class="transcript-text__p" style="text-align:center;"><p class="small">06:31</p><p><span>Okay</span><span>.</span> <span>Ok</span><span>.</span> <span>Well</span><span>,</span> <span>what</span> <span>was</span> <span>some</span> <span>of</span> <span>those</span> <span>challenges</span> <span>that</span> <span>you</span><span>,</span> <span>you</span> <span>had</span> <span>to</span> <span>overcome</span> <span>just</span> <span>to</span> <span>just</span> <span>to</span> <span>get</span> <span>people</span> <span>to</span><span>,</span> <span>you</span> <span>know</span><span>,</span> <span>see</span> <span>you</span> <span>and</span> <span>see</span> <span>a</span> <span>product</span> <span>and</span> <span>see</span> <span>what</span> <span>you</span> <span>had</span> <span>to</span> <span>offer</span><span>.</span></p></div><div class="transcript-text__p" style="text-align:center;"><p class="small">06:43</p><p><span>So</span> <span>I</span><span>,</span> <span>let</span> <span>me</span> <span>see</span><span>,</span> <span>it</span> <span>was</span><span>,</span> <span>it</span> <span>was</span><span>,</span> <span>I</span> <span>would</span> <span>say</span> <span>it</span> <span>is</span><span>,</span> <span>it</span> <span>was</span> <span>very</span> <span>hard</span> <span>for</span> <span>me</span> <span>to</span> <span>try</span> <span>to</span> <span>convince</span> <span>people</span> <span>to</span> <span>buy</span> <span>into</span> <span>a</span> <span>brand</span><span>,</span></p></div><div class="transcript-text__p" style="text-align:center;"><p class="small">06:57</p><p><span>right</span><span>?</span> <span>Or</span> <span>notice</span> <span>a</span> <span>brand</span> <span>or</span> <span>keep</span> <span>in</span> <span>mind</span> <span>of</span> <span>a</span> <span>brand</span> <span>that</span> <span>where</span> <span>we</span> <span>didn't</span> <span>have</span> <span>a</span> <span>product</span><span>,</span> <span>right</span><span>?</span> <span>So</span><span>,</span> <span>you</span> <span>know</span><span>,</span> <span>I</span> <span>had</span> <span>to</span> <span>be</span> <span>confident</span> <span>as</span> <span>a</span> <span>business</span> <span>owner</span><span>,</span></p></div><div class="transcript-text__p" style="text-align:center;"><p class="small">07:05</p><p><span>say</span> <span>man</span><span>,</span> <span>I</span> <span>could</span> <span>do</span> <span>this</span> <span>like</span> <span>what</span> <span>I</span> <span>have</span><span>.</span> <span>What</span> <span>I'm</span> <span>going</span> <span>to</span> <span>offer</span><span>,</span> <span>you</span> <span>know</span><span>,</span> <span>is</span><span>,</span> <span>is</span><span>,</span> <span>is</span> <span>big</span> <span>and</span> <span>it's</span> <span>what's</span> <span>needed</span><span>,</span></p></div><div class="transcript-text__p" style="text-align:center;"><p class="small">07:13</p><p><span>right</span><span>?</span> <span>And</span> <span>so</span><span>,</span> <span>you</span> <span>know</span><span>,</span> <span>in</span> <span>whenever</span> <span>you're</span> <span>starting</span> <span>a</span> <span>business</span> <span>like</span> <span>so</span> <span>what</span> <span>if</span> <span>you</span> <span>don't</span> <span>have</span> <span>the</span> <span>product</span><span>,</span> <span>like</span> <span>even</span> <span>if</span> <span>you</span> <span>have</span> <span>to</span> <span>prototype</span><span>,</span></p></div><div class="transcript-text__p" style="text-align:center;"><p class="small">07:21</p><p><span>i</span> <span>read</span> <span>article</span> <span>of</span> <span>a</span> <span>business</span> <span>strategist</span> <span>in</span> <span>theory</span> <span>entrepreneur</span><span>.</span> <span>And</span> <span>she</span> <span>said</span><span>,</span> <span>who</span> <span>cares</span><span>,</span> <span>put</span> <span>it</span> <span>out</span> <span>there</span><span>.</span> <span>Let</span> <span>people</span> <span>know</span> <span>that</span> <span>you</span> <span>know</span><span>,</span> <span>this</span> <span>is</span> <span>it</span><span>,</span></p></div><div class="transcript-text__p" style="text-align:center;"><p class="small">07:33</p><p><span>or</span> <span>this</span> <span>is</span> <span>coming</span><span>.</span> <span>And</span> <span>so</span> <span>I</span> <span>had</span> <span>to</span> <span>be</span> <span>confident</span> <span>in</span> <span>that</span> <span>and</span> <span>say</span><span>,</span> <span>hey</span><span>,</span> <span>you</span> <span>know</span><span>,</span> <span>I</span><span>,</span> <span>you</span> <span>know</span><span>,</span> <span>I'm</span> <span>the</span> <span>CEO</span> <span>of</span> <span>elo</span> <span>puppy</span> <span>and</span> <span>I'm</span> <span>starting</span> <span>a</span> <span>black</span> <span>own</span> <span>type</span> <span>of</span> <span>brand</span><span>.</span></p></div><div class="transcript-text__p" style="text-align:center;"><p class="small">07:45</p><p><span>You</span> <span>know</span><span>,</span> <span>here's</span> <span>the</span> <span>sample</span><span>,</span> <span>try</span> <span>us</span> <span>out</span><span>.</span> <span>Even</span> <span>though</span> <span>you</span> <span>know</span><span>,</span> <span>you</span> <span>don't</span> <span>know</span> <span>when</span> <span>the</span><span>,</span> <span>the</span> <span>business</span> <span>loan</span> <span>is</span> <span>going</span> <span>to</span> <span>clear</span><span>.</span> <span>You</span> <span>don't</span> <span>know</span> <span>when</span> <span>the</span> <span>business</span> <span>credit</span> <span>cards</span> <span>are</span> <span>going</span> <span>to</span> <span>increase</span> <span>to</span> <span>be</span> <span>able</span> <span>to</span> <span>launch</span> <span>this</span> <span>product</span><span>.</span></p></div><div class="transcript-text__p" style="text-align:center;"><p class="small">07:58</p><p><span>You</span> <span>just</span> <span>want</span> <span>to</span> <span>get</span> <span>it</span> <span>out</span> <span>there</span> <span>and</span> <span>pray</span> <span>to</span> <span>God</span> <span>that</span> <span>they</span> <span>remember</span> <span>you</span> <span>or</span> <span>still</span> <span>have</span><span>,</span> <span>you</span> <span>know</span><span>,</span> <span>to</span> <span>have</span> <span>babies</span> <span>in</span> <span>diapers</span> <span>by</span> <span>the</span> <span>time</span> <span>you</span> <span>do</span> <span>fully</span> <span>launch</span><span>.</span></p></div><div class="transcript-text__p" style="text-align:center;"><p class="small">08:08</p><p><span>So</span> <span>that</span> <span>was</span> <span>one</span> <span>of</span> <span>the</span> <span>challenges</span> <span>to</span> <span>really</span> <span>have</span> <span>people</span> <span>believing</span> <span>in</span> <span>this</span> <span>brand</span> <span>before</span> <span>the</span> <span>product</span> <span>actually</span> <span>came</span> <span>out</span><span>.</span> <span>Another</span> <span>thing</span> <span>is</span> <span>access</span> <span>to</span> <span>capital</span><span>,</span> <span>right</span><span>?</span></p></div><div class="transcript-text__p" style="text-align:center;"><p class="small">08:18</p><p><span>You</span> <span>know</span><span>,</span> <span>that</span> <span>minority</span> <span>lack</span> <span>that</span> <span>and</span> <span>all</span> <span>of</span> <span>minorities</span><span>,</span> <span>but</span> <span>excuse</span> <span>me</span><span>,</span> <span>the</span> <span>black</span> <span>community</span> <span>we</span> <span>like</span> <span>that</span> <span>the</span> <span>most</span><span>.</span> <span>Right</span><span>.</span> <span>And</span> <span>so</span><span>,</span> <span>you</span> <span>know</span><span>,</span></p></div><div class="transcript-text__p" style="text-align:center;"><p class="small">08:31</p><p><span>this</span> <span>is</span> <span>not</span> <span>something</span> <span>where</span> <span>you</span> <span>can</span> <span>throw</span> <span>The</span> <span>5</span> <span>grand</span> <span>know</span> <span>you</span> <span>need</span> <span>exact</span><span>.</span> <span>Exactly</span><span>.</span> <span>So</span><span>,</span> <span>you</span> <span>know</span><span>,</span> <span>if</span> <span>we</span> <span>had</span> <span>to</span> <span>go</span> <span>back</span> <span>to</span> <span>the</span> <span>drawing</span> <span>board</span><span>,</span></p></div><div class="transcript-text__p" style="text-align:center;"><p class="small">08:47</p><p><span>i</span> <span>was</span> <span>going</span> <span>to</span> <span>launch</span> <span>it</span> <span>for</span> <span>mine</span><span>.</span> <span>So</span> <span>when</span> <span>I</span> <span>say</span> <span>for</span> <span>line</span><span>,</span> <span>I</span> <span>just</span> <span>mean</span> <span>you</span> <span>know</span> <span>sizes</span> <span>why</span><span>?</span> <span>So</span> <span>newborn</span> <span>decides</span> <span>5</span><span>,</span> <span>and</span> <span>we're</span> <span>going</span> <span>to</span> <span>the</span> <span>wife</span> <span>as</span> <span>well</span><span>.</span></p></div><div class="transcript-text__p" style="text-align:center;"><p class="small">08:56</p><p><span>So</span> <span>a</span> <span>little</span> <span>puppet</span> <span>was</span> <span>opposed</span> <span>to</span> <span>the</span> <span>subscription</span> <span>base</span><span>.</span> <span>But</span> <span>because</span><span>,</span> <span>you</span> <span>know</span><span>,</span> <span>when</span> <span>the</span> <span>pandemic</span> <span>happened</span><span>,</span> <span>and</span><span>,</span> <span>you</span> <span>know</span><span>,</span> <span>I</span> <span>was</span> <span>getting</span> <span>prices</span> <span>quoted</span> <span>back</span> <span>in</span> <span>2020</span><span>,</span></p></div><div class="transcript-text__p" style="text-align:center;"><p class="small">09:08</p><p><span>but</span> <span>when</span> <span>2021</span> <span>came</span> <span>around</span> <span>and</span> <span>I'm</span> <span>like</span><span>,</span> <span>okay</span><span>,</span> <span>I'm</span> <span>ready</span><span>.</span> <span>Like</span> <span>the</span><span>,</span> <span>the</span> <span>fright</span> <span>talk</span><span>,</span> <span>the</span> <span>loan</span> <span>had</span> <span>more</span> <span>than</span> <span>doubled</span><span>.</span> <span>I</span> <span>was</span> <span>like</span> <span>what</span> <span>I'm</span> <span>talking</span> <span>about</span><span>,</span></p></div><div class="transcript-text__p" style="text-align:center;"><p class="small">09:20</p><p><span>you</span> <span>know</span><span>,</span> <span>it</span> <span>went</span> <span>from</span><span>,</span> <span>you</span> <span>know</span><span>,</span> <span>not</span> <span>single</span> <span>digit</span><span>,</span> <span>but</span> <span>yet</span> <span>single</span> <span>digit</span> <span>thousands</span> <span>to</span><span>,</span> <span>you</span> <span>know</span><span>,</span> <span>to</span> <span>double</span> <span>digit</span><span>.</span> <span>So</span><span>,</span> <span>you</span> <span>know</span><span>,</span></p></div><div class="transcript-text__p" style="text-align:center;"><p class="small">09:29</p><p><span>it</span> <span>was</span> <span>just</span> <span>like</span><span>,</span> <span>whoa</span><span>,</span> <span>so</span> <span>I</span> <span>had</span> <span>to</span> <span>go</span> <span>back</span> <span>to</span> <span>the</span> <span>drawing</span> <span>board</span> <span>and</span> <span>so</span> <span>now</span> <span>we're</span> <span>offering</span><span>,</span> <span>or</span> <span>we</span> <span>have</span> <span>to</span> <span>offer</span> <span>a</span> <span>trial</span> <span>pack</span><span>.</span></p></div><div class="transcript-text__p" style="text-align:center;"><p class="small">09:37</p><p><span>Right</span><span>?</span> <span>And</span> <span>I</span> <span>think</span> <span>it's</span> <span>much</span> <span>better</span><span>.</span> <span>This</span> <span>is</span> <span>the</span> <span>pricing</span> <span>to</span> <span>the</span> <span>sensitive</span> <span>market</span><span>.</span> <span>And</span> <span>so</span><span>,</span> <span>you</span> <span>know</span><span>,</span> <span>you</span> <span>want</span> <span>to</span> <span>be</span> <span>able</span> <span>to</span> <span>offer</span> <span>a</span> <span>product</span><span>,</span></p></div><div class="transcript-text__p" style="text-align:center;"><p class="small">09:48</p><p><span>at</span> <span>least</span> <span>would</span> <span>they're</span> <span>comfortable</span> <span>enough</span> <span>to</span> <span>try</span> <span>and</span><span>,</span> <span>you</span> <span>know</span><span>,</span> <span>I'm</span> <span>okay</span> <span>with</span> <span>that</span> <span>as</span> <span>a</span> <span>business</span> <span>owner</span><span>.</span> <span>Like</span> <span>at</span> <span>least</span> <span>try</span> <span>us</span> <span>out</span><span>.</span> <span>That</span> <span>way</span><span>.</span></p></div><div class="transcript-text__p" style="text-align:center;"><p class="small">09:56</p><p><span>When</span> <span>we</span> <span>like</span><span>,</span> <span>when</span> <span>we</span> <span>do</span> <span>fully</span> <span>launch</span><span>,</span> <span>we</span> <span>think</span> <span>you'll</span> <span>be</span> <span>confident</span> <span>in</span> <span>you</span> <span>know</span><span>,</span> <span>switch</span> <span>over</span><span>.</span> <span>Yeah</span><span>.</span> <span>Yeah</span><span>.</span> <span>Ready</span><span>?</span> <span>Yeah</span><span>.</span> <span>So</span> <span>so</span> <span>is</span> <span>that</span><span>,</span></p></div><div class="transcript-text__p" style="text-align:center;"><p class="small">10:09</p><p><span>So</span> <span>what</span><span>,</span> <span>what</span> <span>is</span> <span>your</span><span>,</span> <span>what</span> <span>is</span> <span>your</span> <span>current</span> <span>way</span> <span>that</span> <span>you</span> <span>market</span> <span>the</span> <span>brain</span> <span>and</span> <span>I</span> <span>know</span> <span>you're</span> <span>doing</span> <span>a</span> <span>little</span><span>,</span> <span>the</span> <span>social</span> <span>linear</span><span>,</span> <span>you're</span> <span>doing</span> <span>some</span> <span>events</span> <span>and</span> <span>you</span> <span>recently</span> <span>had</span> <span>an</span> <span>appearance</span> <span>on</span> <span>a</span> <span>TV</span> <span>show</span> <span>tv</span> <span>program</span> <span>where</span> <span>the</span> <span>interview</span> <span>so</span> <span>yeah</span><span>,</span></p></div><div class="transcript-text__p" style="text-align:center;"><p class="small">10:27</p></div><div class="transcript-text__p"> </div><div class="transcript-text__p"> </div></div>