Garland L. McLaughlin aka Consulting Guy
Featuring Guest Brandon Leibowitz
Welcome to another revealing better results podcast. Here on the exquisite podcast, radio network. I'm your host garland l mclaughlin, also known as the consulting guy.
And today we have a special guest with us, mr. Brandon. labor wits with se oh optimize is dot com. And today's sponsors for this podcast,
exquisite podcast radio network, of course, exquisite coffee and black star fund, triple lp. And brendan, welcome to revealing better results and you know, how's the se oh business going there in your neck of the woods?
Thanks for having me on and cited to share some knowledge about us, you know, and everything is kind of how it is just changing all the time.
And just trying to stay up to date with Google is constantly changing now with them and trying to figure out what works today and how to keep that traffic coming in.
Ok, okay. Because yeah, s E O is, is pretty interesting to me while I'm on my digital marketing quest to conquer the, the Internet.
What, what got you interested in building a business around search engine optimization. And you know, who were the customers that you were trying to to reach when you 1st started out And I kind of just fell into it after I graduated from college.
Got my degree in business marketing. And one of the 1st jobs i got was working at a company, helping them out with their digital marketing and was doing pretty much everything,
doing their c O. 2 in social media doing email marketing, doing paid ads and even taking pictures of products for the website and back them kind of this in 2007 realize that I was gonna have a website in the future and I see okay,
to get free traffic and just kind of stuck with it ever since and just realized that Yeah, why pay google or facebook or any other websites to get you up there when you get up there for free without spending money yet to invest your time,
which is money, but at least you get that visibility and you get that long term visibility, because without seo, you stop doing that. failure is still the ranking on top of Google for a while to competitors outright.
You but you're spending money on ad me stop sending money on ads. You're just gone. It just goes away because it's not organic. I get it.
I mean, well, you have about 131415 years of experience. And what, what was there an intensive learning process to become proficient as c O, consultant?
Yeah, definitely took a lot of trial and error and testing and seeing what works and what doesn't work and just reading in different forms or taking classes and watching videos.
Just china learn as much as possible and test along the way to see if like your reading or watching is actually accurate. Because what works today doesn't always work tomorrow.
So that's the one thing. You can read all these different talk tactics, but it might not necessarily still work. So go out to trial and error trying to figure out what really still does work versus what people I putting out there.
Right? What will, how has c O evolved from 2007 to now it may come a lot tougher doc to do is pretty easy, less competition and goals algorithm of sophisticated.
Now there's a lot more competition. I mean, almost everyone has a website, so yeah, touch it. You got a lot more people that you're fighting against because we're not really trying to be google.
We're just trying to be doing the best f E O is going to get to the top. So now we have to look at the competitors and figure out what they focus on,
which is what google is good content and saying, good quality back links to more important things that movie up those rankings is really quality over quantity. All right,
well, well, what do you commonly see with your website, your platform, operating clients, you know, having issues with when it comes to solving their,
their s E O problems. What, what, what, what do you commonly come across with their problems? Other number one issue is that we will pay merrily back links,
usually getting good quality sites coming to you because back things are the most important thing for google without back links impossible rank on Google. So google started based off that makes this change a lot,
have a look at them, but it's really based on getting other websites to talk to you. And that's a tricky thing is like, how do you get other websites to talk about to try different ways you could do it like a competitors backlink and not him.
And you could also start blogging on other websites, 85. Yeah. Usually website, you can kind of building relationships with those websites and thing if you give them some content for free and that's usually a safe way to go backlink.
But you've got to be careful because if you've got the wrong type of backlink allows you to do more harm than good, which is the last thing you want to happen is someone johnson got in writing.
So you gotta make sure you got a good quality back links and good quality back links. Me mean drove a website. Like if you're a doctor and you're having mechanically out to you that might look real shades,
google can get out to a doctor like a doctor should have like a web m D or something related to health and wellness. That would make more sense.
So just making sure back going to what you're doing is really important. Exactly, exactly what will after you do some digging on some clients and you see their website history in this strategy.
Do you find that sometimes they weren't really open with you about the results they were getting before they may, you Know too often be usually they're just like I did figure this out and they're happy to tell me everything that's gone on.
If things have been we're, they've done things in the past that they knew they should've done, I'm everything is out and open if you know where to look so I can always see that stuff and I usually tell them before,
because I get to see everything, give her tools to look back links such as like my eyes are a transfer, summarize get really see everything they've done.
Nothing was nowhere to look right. Ok. Well, when you 1st started out, when you 1st started in the business, we're course supporters that really wanted you to shine as seo optimizer is dot com and you know,
move, move forward with what you're doing. Now. Definitely my family pushing it as much as possible and trying to help me out as much as possible to try to grow and even building into a company and took a while of working full time job to do an SEO and working this on the side.
But eventually build it up and get a level where I could stay myself and not have to have that full time job and make this my popularity. But definitely having support a family and friends,
just a strong support team helps out a lot. And that's great. That's great to hear. Well, how can potential customers reach you about your services?
Anyone that listen to this, I made a special ok the paid for them on the web site with the special yes. Go to s E O optimizer,
dot com. Forward slash gift. They can find that at e O O P T I M A Z E R os dot com, forward slash gifts,
and they can find out more information about myself on that. Okay. Okay. That actually, if I suddenly had a promo already set up and everything Thanks,
it's joining us today. branding revealing better results. It's definitely been a pleasure. And with that, the listeners for the listeners you've been listening to revealing better results.
I'm your host garland, l mclaughlin. And we had special guest brand in libra woods with us on the line today and have a great week everyone.